A Follow-up Strategy for CEO's (Christmas & Easter Only people)
I was recently talking with a pastor about the importance of building a strategic calendar and good invite strategies around the “big days” (Easter, Christmas, etc). During our conversation, he said something I have heard countless times before. “The big days are for the CEO's.” And by the way, he didn’t mean that his Easter Sunday was filled with corporate CEO's. Instead, he was using CEO as an acronym for Christmas-Easter-Only people. We have all seen it. We see it every year because Christmas and Easter happen...every year. As a former lead pastor, I can certainly remember the Sundays following Easter, Christmas or some other big day. The services were usually low attended and lacked the energy that was experienced the previous week. Those were usually the Sundays where the number two guy or the youth pastor was scheduled to teach. I've been there too. I have talked with churches that said they have pulled back the energy and efforts in trying to follow u